Shadowfax launches Insta Hulk: Bada hai toh better hai!

Shadowfax
Shadowfax
Published in
3 min readJul 25, 2017

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Shadowfax, India’s leading crowdsourced delivery platform has launched Insta Hulk, India’s first technology-enabled mini-truck network for moving large goods within a city.

source: shadowfax.in

Shadowfax, India’s leading crowdsourced delivery platform, has launched Shadowfax Hulk with the aim of providing a transparent, trustworthy and cost effective logistics solution for intra city movements. The company targets to on-board 1000+ mini-trucks by March of next year making them India’s first mini-truck network completely driven by technology.

“About 50% of India’s $90 billion transportation logistics market is in the short haul and last mile delivery sectors. 30% of this is currently serviced by 3PL, with the remaining 70% fragmented among a large number of small vendors and driver-cum-owners” said Praharsh Chandra, Chief Operating Officer at Shadowfax. “With Shadowfax Hulk, we aim to reach out to this $12 billion market with the aim to become the single largest logistics provider for intra-city movements”

As pointed earlier, the mini-truck or LCV market in India is highly fragmented with over a hundred thousand driver-cum-owners and small vendors. A survey conducted by Shadowfax shows that this unorganized market is plagued by supply chain inefficiencies keeping the average utilization of the ecosystem at a lowly 35%. These inefficiencies can be grouped under three broad heads: Ineffective route planning, improper space utilization and concentrated demand at the peak times.

Over the last nine months, Shadowfax’s software sculptors have worked to develop algorithms that have improved all of the above inefficiencies, improving the overall vehicle utilization to 75%. Most of this improvement has come from clubbing together orders on the same route, cross utilizing vehicles across segments and real time traffic prediction for dynamic route planning. The higher utilization is a win-win for both the customers and the drivers as cost per transaction reduces while drivers earn more by being able to participate in more transactions.

Shadowfax Hulk has been integrated seamlessly with the existing technology that Shadowfax provides to all its customers. Not only can the customers track the delivery truck but they can also chat live with the driver over the Shadowfax web app, hence ensuring a delightful experience. “For the merchants, we provide a seamless reconciliation process based on GPS data, thus eliminating the extra effort needed to manage multiple vendors and vetting complicated invoices — both of which have been a perennial problem in the industry” continued Praharsh.

Insta Hulk has already launched in five cities with a fleet of 100 mini-trucks. It serves both e-commerce and offline clients across domains like retail, electronics, pharma, and FMCG.

About Shadowfax:

Shadowfax is India’s largest crowd sourced delivery platform with presence in 13 cities across India and 5000+ daily active delivery personnel. Shadowfax’s unique app enables delivery of food, grocery, pharmacy, and e-commerce for businesses and helps them create customer delight using technology. With relentless focus on engineering pleasant experiences for the customers, Shadowfax envisions to become the most desirable and trustworthy delivery platform for customers.

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